Facts
About AICP
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| Established: |
1972 |
| National Headquarters: |
3 West 18th St., 5th Floor
New York NY 10011 |
| National Office/LA: |
Raleigh Studios
650 North Bronson Ave., Ste. 223B, L.A
Los Angeles, CA 90004 |
| Regions: |
East (New York City) |
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Florida (Miami) |
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Midwest (Chicago)
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Minnesota (Minneapolis) |
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Southeast (Atlanta) |
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Southwest (Dallas) |
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West (Los Angeles)(includes Hawaii) |
| Membership: |
275 General (Production Company) Members |
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200 Associate Members |
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475 Total |
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AICP members account for the production of 80-85 percent of all nationally televised commercials. |
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| 2007 National Chairman: |
Frank Stiefel, @radical.media |
| 2007 National Vice Chairman: |
Bob Fisher, Celsius Films |
| National President &
CEO: |
Matt Miller |
| AICP
National Chairmen |
(title changed from President
in 1995)
(dates after Green and prior to McCorkle are estimates)
|
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|
| 1978 |
Benson Green, N. Lee Lacy |
| 1980-81 |
Frank Tuttle, Wakeford/Orloff
|
| 1982-83 |
Richard Kerns, H.I.S.K. Films |
| 1984-85 |
Dick Hall, Griner Questa
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| 1986-87 |
Jerry Bernstein, EUE |
| 1988 |
Dick Hall (completing unfinished
term of Bernstein) |
| 1989-90 |
John McCorkle, Fireside Productions |
| 1991-92 |
Jon Kamen, Sandbank Kamen
& Partners |
| 1993-94 |
Bill Perna, Smillie Films
|
| 1995 |
Nick Wollner, Crossroads
Films |
| 1996 |
Frank Stiefel, Stiefel &
Co. |
| 1997-98 |
Frank Scherma, @radical.media |
| 1999-2001 |
Alex Blum, Headquarters |
| 2002-2003 |
Alfred Califano, A-List,
LLC |
| 2004-2005 |
Mark Androw, The Story Companies |
| 2006-2007 |
Frank Stiefel, @radical.media |
| AICP
Show Chairmen & Chairwomen |
(Company affiliations shown are at the time of chairmanship) |
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| 1992 |
Jordan Kalfus, Harmony Pictures |
| 1993 |
Frank Stiefel, Stiefel & Company |
| 1994 |
Jon Kamen, Sandbank, Kamen & Partners |
| 1995 |
Scott Ross, Digital Domain |
| 1996 |
1996 Bob Greenberg, R/GA Digital Studios |
| 1997 |
Tom Mooney, Headquarters |
| 1998 |
Nick Wollner, Crossroads Films |
| 1999 |
Carol Case, Original Film/Holiday |
| 2000 |
Roberto Cecchini, The Artists Company |
| 2001 |
Jon Kamen, @radical.media |
| 2002 |
Diane McArter, Omaha Pictures |
| 2003 |
Pam Tarr, Squeak Pictures |
| 2004 |
Joanne Ferraro, Coppos Films |
| 2005 |
Dan Lindau, Crossroads Films |
| 2006 |
Mindy Goldberg, Epoch Films |
| 2007 |
Shawn Lacy Tessaro, Biscuit Filmworks |
AICP HISTORY
Founding:
AICP was founded in 1972, initially in response to the formation of in-house production units by advertising agencies. The first meeting took place in Jay Eisenstatís office. In addition to Eisenstat (Myers & Eisenstat), a dozen others attended, among them: Herman Gerber (Gomes Lowe), Bill Gillette (Dick Miller Films), Dick Hall (Horn Griner), Jordan Kalfus, Ray LoFaro, Barney Melsky (Alton Melsky), and Stephen Steinbrecher (Steinbrecher & Ross). The group took out an ad on the back page of the industry trade publication, Backstage/Shoot, listing directors who only worked through independent companies. The strategy was effective, and the idea of agency production units faded away. Buoyed by their success, the producers agreed to continue meeting to discuss issues of mutual concern.
Bill Gillette remembers the early days
AICP TIMELINE
| 1972 |
AICP established in East. |
| 1975 |
West Coast producers, including
Benson Green, Pat Collins, Dick Kerns and Frank Tuttle,
join forces with East contingent. |
| 1977 |
Chicago producers add their
numbers to organization. |
| 1978 |
Benson Green elected first
president of national organization. |
| 1982 |
First DGA Commercials Only
contract negotiated by AICP Regional negotiations with
IATSE, NABET and Teamsters. |
| 1980's |
Chapters join AICP: Dallas
(October 1983); San Francisco (February 1984); Denver
(April 1984); Miami (June 1984); Seattle (September
1985); Atlanta (February 1986). Development of AICP
Standard Commercial Production Contract.
AICP National Guidelines Developed and Disseminated |
| 1984 |
Development of AICP bidform |
| 1980's |
Development of AICP Standard Commercial Production Contract (date
unconfirmed) |
| 1985 |
AICP invited to provide input
to SAG/AFTRA negotiations. |
| 1986
|
Fair Practice Committees
formed to address problems and formulate improved methods
of doing business. |
| 1980's
|
AICP National Guidelines Developed and Disseminated (date unconfirmed). |
| 1988-89 |
Defeat of proposed California
Board of Equalization Sales Tax on production (in cooperation
with agencies and clients) |
| 1989 |
First AICP joint meeting
with ANA and AAAA |
| 1990 |
J.B. Eisenstat National Award
established for individuals who have made major contribution
to the industry. (Previously, individual chapters conferred
Crystal Awards.) |
| 1990 |
First AICP convention, held
in Los Angeles |
| 1992 |
First AICP Show, The
Art & Technique of the American Television Commercial
|
| 1994 |
Matt Miller becomes first
national director (later president) |
| 1994 |
Minnesota becomes a full
chapter |
| 1995 |
Rocky Mountain and Northwest
chapters become members at large |
| 1995 |
Grievance Review Board established
to field and chronicle disputes |
| 1995 |
AICP Guidelines revised |
| 1996 |
AICP Web Site opens |
| 1996 |
AICP Commercial
Production Seminar debuts |
| 1996 |
Committees and Project Teams
organized to address, respectively, long-term issues
and short-term initiatives |
| 1996 |
First Commercials Only collective
bargaining agreement with West Coast IATSE |
| 1997 |
Hawaii becomes a full chapter;
San Francisco incorporated into West Chapter |
| 1997 |
Development of a Guide to
Sales Tax for the Film Industry, with New York State
Department of Taxation and Finance |
| 1997 |
Formal nationalization of
organization |
| 1998 |
Release of AICP Production
Specification Form |
| 1998 |
Passage of Timely Payment
Amendment to California Labor Law, recognizing the needs
of filmmakers regarding payment of crew wages |
| 1998 |
First Commercials Only collective
bargaining agreement with Teamsters Local 399 |
| 1999 |
AICP testifies before Congress
on filming in national parks |
| 1999 |
AICP and AICE jointly develop
insurance riders to reallocate negative insurance as
film negative moves from production house to post-production
house |
| 1999 |
First AICP/PERA Survey of
the TV commercial production equipment rental business |
| 1999 |
First HDTV Conference offered
in Minneapolis |
| 1999 |
AICP President Matt Miller
honored by IATSE Local 52 |
| 2000 |
The Association of Music Producers
(AMP) becomes an AICP association |
| 2000 |
2000 AICP provides daily
resource keeping members apprised of progress (or lack
thereof) in negotiation proceedings during six-month
strike of the Screen Actors Guild against the advertisers
and agencies |
| 2001 |
AICP marks Tenth Annual AICP
Show with celebration at the Met and MoMA |
| 2001 |
AICP publishes Advertising
Agency Contract Analysis book |
| 2001 |
Following the events of September
11th, AICP helps found the Advertising and Entertainment
Coalition to Help Rebuild New York |
| 2001 |
AICP issues revised Standard
Commercial Production Agreement |
| 2002 |
AICP issues the DP Deal Memo |
| 2002 |
AICP negotiates first Multi-State
Supplemental Agreement to the Commercials Production
Agreement with IATSE. |
| 2002 |
AICP issues State by State
Incentives document for members. |
| 2003 |
AICP mounts first Brand Integration Honors. |
| 2003 |
Members Only News service established on AICP.com. |
| 2003 |
Membership Perks Committee and website area established. |
| 2004 |
AICP issues a Wrap-up insurance checklist to use when assessing coverage provided by the agency or advertiser. |
| 2004 |
AICP concludes three-year agreement with IATSE covering LA and 43 other states and the IATSE Local 600 for a National Contract, and successfully negotiates a one-year extension to the DGA Commercials agreement. |
| 2004 |
AICP conducts a second Production Company Owners Summit to address at the highest level the issues critical to members. |
| 2005 |
With CFP-e, AICP co-hosts Second World Producers Summit for 85 producers from 37 different countries. |
| 2005 |
AICP meets with agency heads of production and business affairs representatives in three major markets to discuss production issues. |
| 2005 |
AICP partners with the Association of National Advertisers to created an event and business partnership with the Battle of the Brands taking a major role in the world of Branded Entertainment. |
| 2006 |
AICP.next Committee created to investigate and develop business models for
production companies working in internet and other digital media |
| 2006 |
AICP celebrates the 15th year of the AICP Show, by opening entries to moving imagemedia beyond television and cinema, reflected in the new title, The Art & Technique of the American Commercial. |
| 2006 |
AICP updates the National Guidelines to recommend new 75%-25% payment schedule to better address production company cash flow issues. Also amends
guidelines to reflect the needs of our digital production members. |
Today, the AICP represents, exclusively, the interests
of United States companies that specialize in producing
commercials in various media - film, video, computer - for
advertisers and agencies. The association, with national
offices in New York and Los Angeles as well as regional
chapters across the country, serves as a strong collective
voice for this $5-plus billion industry:
- addressing its many audiences within the
advertising community, business circles and government
offices;
- disseminating information;
- developing industry standards;
- providing education and programs;
- facilitating dialogue both within its
organization and among members of the AICP and their colleagues
in the advertising community; and
- marketing American production through
the AICP Show: The Art & Technique of the American Television
Commercial. Now in its 16th year, the AICP Show is an
exhibit of the artistry and expertise of commercial filmmakers
in the U.S.
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