AICP Show, The Art & Technique Of The American Commercial

The AICP Show, The Art & Technique of the American Commercial, is more than just an awards show judging the best work of the year. It's an ongoing archival project with cultural and artistic significance. Since the Show's inception in 1992, the honored work is included in the archives of the Film Department at The Museum of Modern Art (MoMA), in New York. The Show is judged by close to 400 advertising and production professionals, and is assembled by a curatorial panel of prominent industry leaders.

The Call For Entries to the 2018 AICP Awards is Now Open:
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View All 2017 AICP Show Winners

The AICP Show honors the craft of the commercial, recognizing every aspect of commercial-making.  The AICP Show honors the best work in the following categories:


  • Visual Style
  • Performance
  • Humor
  • Direction
  • Cinematography
  • Animation
  • Editorial
  • Design
  • Visual Effects
  • Original Music
  • Sound Design
  • Licensed Soundtrack or Arrangement
  • Music Video
  • Production
  • Production Design
  • Concept
  • Public Service Announcement
  • Cause
  • Student Commercial
  • Excellence Advertising Excellence/Single Commercial
  • Advertising Excellence/Campaign
  • Advertising Excellence/International