2013 AICP Show @ MoMA
The Art & Technique of the American Commercial
Presiding: Michael Di Girolamo, 2013 AICP Show Chairman
The rain may have been falling outside the Museum of Modern Art, but inside the AICP Show shone as bright as ever this past Thursday evening in New York City. Over two thousand of advertising’s best and brightest gathered to celebrate the best the industry had to offer in the past year, and maybe even share a few cocktails while they were at it.
Serving as chair of this year’s Show was Michael Di Girolamo, Partner/Executive Producer of Station Film. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year’s honorees – along with the entire Show archive – are available for viewing at www.aicpshow.com. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,500 pieces of advertising in the motion image.
DirecTV’s “DirecTV Cable Effects” campaign - comprising the spots “Funeral,” “Platoon,” and “House,” all directed by Tom Kuntz of MJZ via Grey – was honored in Advertising Excellence/Campaign. “Best Job” for Procter & Gamble out of Wieden+Kennedy and directed by Alejandro González Iñarritu of Anonymous Content, was honored for Advertising Excellence/Single Commercial. A Curator’s Recognition was given to Nike’s “Jogger,” out of Wieden+Kennedy, and directed by Lance Acord of Park Pictures. The recognition is bestowed by a unanimous vote of the Curatorial Committee for a piece that would otherwise not be included in this year’s archive. For a complete list of this year’s winners, please click here.
On display during the gala reception for the AICP Show were several media stations from longtime AICP collaborator and sponsor McCann Systems, featuring cutting edge experiential technology from X20 Media. Guests were able to take advantage of MoMA’s offerings, with access to the museum’s permanent collection, as well as an exhibit of Claes Oldenburg’s work.
The AICP Show reel featured custom-designed graphics by Logan, with an original score by tonefarmer, and sound design by Henryboy. The Show Sponsor piece was created by The Mill with a score by HUM Music.
The AICP Show sponsors help make the Show possible. AICP’s Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, and Universal Studios. Its Supporting Partners are Anthem Blue Cross and Sony Pictures Studios. The Show Corporate Leader is the Directors Guild of America (DGA). The Corporate Benefactors are: Advertising Age, Aspen Travel, Creativity, Hello World Communications, International Digital Centre, Inc., Istros Media Corporation, Logan, The London Hotels, McCann Systems, Nice Shoes, SHOOTMagazine/SHOOTonline, SourcEcreative, and Zester. Corporate Patrons: Arenson Prop Center; COLOR: An Audio Production Company; Entertainment Partners; Frankfurt Kurnit Klein & Selz; Henryboy, HUM Music, Kodak, shots, Spot Welders, The Mill, tonefarmer, and VCU Brandcenter.
After its debut at MoMA, the Show goes on tour across the United States and abroad. The Show will screen in Los Angeles on July 24th; in San Francisco on September 18th; in Austin on September 26th; Atlanta on October 10th; Dallas on October 17th; Minneapolis on October 22nd, and in Chicago on November 21st. The dates for Miami and Richmond will be posted as they become available.