- BIDDING TRANSPARENCY
Over the past few months there have been many issues surrounding the best practices for bidding. In response to the K2 Intelligence report done for the ANA on media transparency, AICP issued bidding guidelines to remind its members of best practices in the bidding process.
In December, the Department of Justice revealed that it had issued subpoenas to four of the major ad agency holding companies as part of their investigation into potential bid rigging by in-house agency production units. At that time, AICP issued an updated version of its mutual Non-Disclosure Agreement (NDA) to aid its members in better protecting their bidding data. A series of meetings with AICP counsel were recently held.
For the purposes of easy access, all associated memos and documents on this topic are available here.
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