Universal Principles Of Engagement

The universal principles on which commercials production companies should be engaged Production companies are engaged by marketers and their agencies for the express purpose of applying their artistry, unique skills and specialised talent to produce a commercial that fully realises the potential of the creative idea to and enhance and breathe life into marketing concepts. Production companies are driven and committed to consistently find new and innovate ways to improve the creative product, find efficient solutions and keep the talent pool available in the advertising industry fresh and strong.

In order to keep focused on these core areas of expertise, business issues should be as standardised and predictable as possible. The following points outline basic principles of contracting a production company to produce a commercial. The topics discussed ensure that advertisers and agencies receive the highest quality product possible, and that production companies are treated fairly in the execution of each project.

Click here for the complete principles document.

Download the AICP iPhone App  |  Disclaimer

© 2014 Association of Independent Commercial Producers