October 26th & October 27th The TimesCenter 242 West 41st Street REGISTER TODAY The AICP Conference is a two-day, must attend event. The Conference brings together producers, agencies, and marketers to discuss ideation, creative execution and best practices, all to inspire and educate in our rapidly evolving industry. It's the only event in the industry that deals exclusively with issues affecting and impacting the business of creativity in marketing. The Thompson LES: The Official Hotel of the AICP Conference
October 26th: Digital Day Digital Day will be made up of two distinct segments: the Workflow Workshop and AICP Digital Conference.
THE WORKFLOW WORKSHOP 10:00am-Noon
Registration opens at 9:00am Breakfast Sponsor: Marks Paneth & Shron, LLP Both days of the AICP Conference will offer access to the Workflow Pavilion (held in the hall where the breakfasts, lunches and breaks will take place), highlighting the best in cameras, hardware, software and content management. To lead off the conference and Digital Day, there will be a full workshop, featuring a panel of experts in the Pavilion discussing the basics of capturing and handling digital assets from production through the post process. This session is aimed at generalists in management roles, and will help decision-makers in understanding much of the emerging technology, and how to make wise choices in managing assets. Roundtable workshop/panel: Spotlight on Digital Filmmaking: How New On-Set Tools and Techniques are Transforming Commercial Production, presented by International Cinematographers Guild (ICG) Digital technologies are impacting all facets of commercial filmmaking, from story development and execution to production workflows, crewing and scheduling. What are some of the most innovative new cameras and tools and the best ways to harness their creative potential? Does shooting with DSLRs alter the professional content creation process, including lighting, and if so, how? What crew positions are essential for efficient digital production and what roles do the camera assistant and digital imaging technician play in capturing, safeguarding and delivering the image as intended? Learn from two leading ICG directors of photography how they use digital technologies to help the agency and director shine the best light on their clients' products and services. The discussion will then move into, You Got the Shot, Now What? With the huge amount of data collected on set and location, some of the industry's leaders in digital and data asset management and postproduction will discuss the proper handling of these pieces, the possibilities for creating dailies, and how to ensure that the assets are safeguarded and readied for post and finishing. Moderator: Steven Poster, ASC, National President, International Cinematographers Guild (ICG) Panelists: Megan Donnelly, Director of Digital Mobile Services, Fletcher Camera & Lenses Billy Gabor, Colorist, CO3 Matthew J. Santo, Cinematographer More coming soon!     LUNCH - 12:00pm
THE DIGITAL CONFERENCE
1:00pm - Opening Remarks This half-day series of discussions, programmed by AICP Digital. This is the arm of AICP which addresses the business issues of digital production, including standards and practices, affecting companies that produce content digitally, including those working in visual effects, animation, design, motion graphics, interactive media, and those combining physical production with digitally created content. Standards and Practices in Digital Production Members of the AICP Digital Board, along with agency counterparts, will discuss the recently released production agreement, which deals with issues such as intellectual property, ownership, digital assets, and patent trolls in digital production. Panelists will discuss how these issues differ from those of live action and how they are shaping the way business is conducted. Moderator: Bob Nelson, Executive Producer, QuietMan Panelists: Nadia Blake, Director of Broadcast Production, Publicis Dustin Callif, Executive Producer-Digital, Tool of North America Gary Grossman, Director of Broadcast Production, Merkley & Partners Chip Houghton, Managing Director, Imaginary Forces Tanya LeSieur, Director of Integrated Production, Saatchi & Saatchi Danny Rosenbloom, Managing Director, Brand New School The Rise of the Creative Technologist As art director and copywriter teams shift towards creatives paired with technologists, it's become vital that technologists are able to creatively contribute during the concepting process. This has led to the emergence of the Creative Technologist. Hear from two leading creative technologists, sharing their insights into their role, when they get involved and how a creative technologist can make a difference in an advertising campaign. You'll hear from technologists with both ad agency and production company experience as we talk about whether there are differences in their roles. Dustin Callif, Executive Producer-Digital, Tool of North America Panelists: Husani S. Oakley , Technology Director at Wieden + Kennedy, NY Neil Voss, Creative Technologist, MPC Digital 2:30pm Coffee Break Sponsored by SHOOT The Value Of Digital Production: Insights Into How The Process Works     5:00pm - Conclusion Experts in mobile, interactive, animation and visual effects will take attendees through the process of content creation, explaining how each phase of digital production works. Presenters include executives from B-Reel, PSYOP, Rhythm + Hues, and The Science Project. Presenters: Max Ahlborn, Managing Director/Executive Producer, B-Reel John-Mark Austin, Director, Rhythm + Hues Paul Babb, Executive Producer, Rhythm + Hues Justin Booth-Clibborn, Managing Partner/Executive Producer, PSYOP Nicole Muniz, Executive Producer, B-Reel Dave Skaff, Co-Founder, The Science Project
October 27th: Production - The Big Picture
This jam-packed day will be filled with thought leadership and insights into the state of the industry, as well as the business of creativity. Registration opens at 8:30am Breakfast Sponsor: Kane Kessler, P.C. 9:15am - Opening Remarks KEYNOTE ADDRESS JOE PYTKA: A Look At The Past, Present & Future We know his pictures, we know his reputation – now experience the rare opportunity to hear his thoughts. The legendary director will discuss the commercial business, current trends, and what the future of the industry will look like. The New Broadcasters As media outlets continue to proliferate new players are shaping the delivery of content and advertising to consumers. Hear from three powerhouses that are sure to forever change the landscape of how marketers reach viewers and how advertising is developed for these platforms. Speakers: Skip Bronkie, Communication Designer, Facebook Peter Jordan, Storyteller, Facebook Greg Rivera, Director of the Microsoft Interactive Entertainment Advertising Business Group 11:00am - Morning Coffee Break Sponsor: Chubb Insurance Lawyers On The Clock The return of the sleeper hit from the inaugural AICP Conference. Legal experts sound off in rapid succession to identify and address the most important legal issues facing production companies, advertising agencies and marketers. Each lawyer on the panel will have two minutes to succinctly address an issue that every professional working in marketing communications needs to know. Moderator: Adam Cohen, Partner/Chair of the IP Group, Kane Kessler Panelists: Douglas Emhoff, Partner, Venable Jeffrey Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz Douglas J. Wood, Chair, Media & Entertainment Group, Reed Smith Roberta Wolff, Esq. Meet the Procurers Everyone likes to work, but no one likes to be procured...its sounds like it hurts, right? AICP President and CEO Matt Miller will conduct a twenty minute roundtable discussion with Brett Colbert, the newly minted Chief Procurement Officer at MDC and formerly Global Manager of Procurement for AB InBev, and Melissa Sassi, Director - Marketing and Communications, Sourcing and Vendor Management at Blackrock, on procurement and its place in the industry. Hear insights into the process, how procurement officers work with consultants, and their take on the production process. Brett Colbert, Chief Procurement Office, MDC Melissa Sassi, Marketing and Communications, Sourcing and Vendor Management at Blackrock     12:40pm LUNCH - Sponsored by VENABLE The Client POV: Where Production for Agencies and Brands is Heading A panel of client-side production managers discusses key issues facing the advertising production industry, including everything from where they see the industry headed all the way down to the nitty-gritty, like how production companies can best navigate new areas like procurement, diversity hiring goals, preferred vendor lists and the like. Moderator: Anthony Vagnoni, Director of Communications, SourceEcreative Panelists: Nick Felder, Group Director, Film + Music Production, Global/Corporate, Coca-Cola Mark Huffman, Advertising Production Manager, Procter & Gamble Mike Stewart, Broadcast Production Manager, Anheuser-Busch The AICP Green Initiative AICP unveils its enhanced Green Production Guidelines, and carbon reduction goals. Additionally, the sustainability logo, digital checklist enumerating criteria for using the logo, and training programs to ensure production teams have a comprehensive approach to sustainable commercial production will be outlined. Presented by: Bonnie Goldfarb, Co-founder/Executive Producer, harvest films and Chair of the AICP CARE Committee Afternoon Coffee Break Sponsor: Fireman's Fund Insurance Developing & Managing New Talent How do you find and cultivate new talent in a marketplace without borders? There is no longer one formula, so hear from those who find, grow and nurture young talent who can be from anywhere. Moderator: Tom Dunlap, Executive Producer, RSA Films Panelists: Dana Balkin, Partner, Resource LA & Paris and R&D Placement Matt Factor, Managing Director, Skunk Pelle Nilsson, Managing Director/Executive Producer, B-Reel Jerry Solomon, Managing Partner, Epoch Films Lora Schulson, Executive Director of Content Production, Y&R A Look At Industry Etiquette Why rereading Emily Post could make you a more efficient business person. A point-counterpoint look at how communication works from the initial call about a job through production. When should you pick up the phone vs. sending another email? How do you say "no" gracefully? Why facts and figures matter to the bid process. Moderator: Kerstin Emhoff, President/Co-Founder, PRETTYBIRD Panelists: Craig Allen, Broadcast Production Director, Venables, Bell & Partners Joe Calabrese, Director of Content Production, Deutsch, New York Tracie Norfleet, Executive Producer, RSA Films Shelly Townsend, Executive Producer, Skunk Dan Blaney, Senior Producer, Wieden + Kennedy, New York Roger Zorovich, Head of Production, Moxie Pictures
5:00pm - Conclusion Additional Speakers and Panels Coming Soon! REGISTER TODAY Click here to watch the 2010 Conference

AICP 2011