Session II – ANA Production Transparency Task Force
Monday, June 5th 2017 | 3:15 PM - 3:45 PM
The Helen Mills Theater and Event Space
137 West 26th Street
New York, NY 10001
The ANA has convened a task force to engage in fact finding to determine if transparency issues exist in production, on the heels of some explosive findings regarding transparency in media buying. This interim report is a sneak peak of their recommendations for marketers regarding production practices, prior to the release of the full report later this summer. If you are following investigations in this area, or simply want to know what marketers may be doing to address their concerns, you do not want to miss this session.
Bill Duggan, Group Executive Vice President, ANA