Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences, as well as thought leadership. He has played a lead role in the development of recent ANA initiatives on transparency, programmatic buying, client/agency relations and digital ad fraud.
Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business and has a bachelor’s degree from Boston College and an M.B.A. from New York University.
Session II – ANA Production Transparency Task Force