For the Greater Good: Why Cause Marketing is a Must for All Brands

Wednesday, June 13th 2018 | 3:00 PM - 4:00 PM

The Helen Mills Theater and Event Space
137 West 26th Street
New York, NY 10001

Hear from the creative masterminds behind some of the most talked about cause campaigns. The panel will examine the importance of marketers embracing causes, as well as how well-executed initiatives raise the bar for gaining much needed awareness of social issues.

Moderator: Bill Oberlander, Co-Founder, Executive Creative Director, Oberland
Kevin Brady, Executive Creative Director, Droga5
Zoe Kessler, Creative Director, Barton F. Graf
Christine Lane, SVP, Executive Producer - Innovation, McCann New York
Liv Lewis, Vice President, Egami Group
Jd Michaels, Director of Diversity & Creative Engineering, BBDO New York

Speakers

AICP Partners

AICP Supporting Partners