Liv Lewis is an award-winning communications strategist, integrated marketing expert and pop-culture savant. With over a decade of agency and entrepreneurial experience she has worked on some of the world’s most compelling brands. Her experience spans over various consumer categories, with a special concentration in beauty (both prestige and mass), CPG, entertainment, and lifestyle. She has managed communications efforts for global brands, such as Calvin Klein, Vera Wang, Johnson & Johnson’s Neutrogena, Bath & Body Works and Procter & Gamble brands including Crest, Tide, Downy, PUR and Duracell.
Lewis has a proven track record in successfully developing strategic and robust influencer programs that deliver on business objectives. Applying her knowledge of media strategy and engineering strategic partnerships, Lewis has been instrumental in infusing brands in pop-culture relevant conversations. Her extensive experience in the industry sets her apart; she is brilliant in media relations and continually keeps her finger on the pulse on understanding the kinds of programs that will resonate with consumers and generate results.
Throughout her career, Lewis has spent many years developing relationships with key influencers. Her ability to maintain strong working relationships has led to coverage for clients in top media outlets including, The New York Times, Allure, In Style, Glamour, Real Simple, Lucky, W, WWD, The Wall Street Journal and on national broadcast shows including The Today Show, Rachel Ray, The Ellen Degeneres Show, E! News, Entertainment Tonight and Access Hollywood. Lewis brings a fresh innovative approach to every campaign by facilitating outreach efforts, to providing strategic client counsel and ideas for multicultural and general market audiences along with developing and implementing PR programming for brands. While Liv understands the nature of the industry, she understands even more the driving force behind industry success - .... “It’s about building, creating and nurturing brand relationships.”
Lewis serves as Vice President of Egami Group, an award-winning, multicultural integrated marketing and communications agency found on the belief that the brands that live, lead and operate “on purpose” can change the world. This purpose-inspired mission uniquely equips Egami to position its client partners at the intersection of consumer and culture.
Liv holds a B.A. in Communications from University of Maryland, College Park and an A.A.S. in Advertising and Marketing Communications from Fashion Institute of Technology. A native of Hyattsville, Maryland, she currently resides in Teaneck, New Jersey with her husband and two children.