Robin Shenfield is the co-founder and CEO of The Mill, a visual effects and digital content company that is widely recognized for its contribution to some of the most awarded advertising produced over the last 28 years. On both sides of the Atlantic, the company’s loyal clients have helped drive the growth of The Mill from a 30-person start up in 1990 to a 1,000 person company with studios in London, New York, Los Angeles and Chicago. With just five people, The Mill opened its first US studio in New York in 2002. A year earlier, the company was the first in Europe to win an Academy Award for Visual Effects for its work on Ridley’s Scott Gladiator; more recently The Mill won an Innovation Gold at Cannes for the Blackbird, its revolutionary toolkit for automotive ad production. Also in 2016 and using both the Blackbird and a proprietary AR toolkit called Mill Cyclops, The Mill collaborated with Epic Games and Chevrolet to produce The Human Race, a world’s first in live configurable advertising.
Robin describes himself as extremely fortunate to have been around in the pioneering early days of visual effects joining a division of Virgin in 1986. His pre-VFX career included working as a journalist writing about media and production. Over the years, The Mill has had an eclectic mix of investors-partners starting with the management and members of the rock band U2 and including Ridley Scott and Tony Scott who came on-board The Mill’s sister company Mill Film between 1997 and 2002. During that period, Robin served as Executive Producer for Visual Effects on both Ridley Scott’s Gladiator and Tony Scott’s Enemy of the State. Today, with the backing of its owners Technicolor and driven by its ground-breaking expertise in Emerging Technology, The Mill is continuing to carve out a unique niche in the rapidly changing advertising market.