Chuck McBride

Cutwater

Chuck founded Cutwater in 2007 with Omnicom. Under his leadership, Cutwater developed iconic work for Ray-Ban, Levi Strauss, American Giant, Ariat, Jeep, LensCrafters, and BNP Paribas. In 2011, the partners took the agency independent. Prior, Chuck was the Creative Director of North America at TBWA\Chiat\ Day, where, alongside Lee Clow he won Sprint, Mars, Adidas, and Agency of the Year, twice. While running the San Francisco office, it became the most awarded agency in the world. Chuck also worked at Wieden+Kennedy running the Nike account, and at Goodby, Silverstein and Partners where he worked on Isuzu and the “Got Milk?” campaign. Chuck has had the pleasure of working on both Men and Women’s sectors of the Levi Strauss brand at three different agencies. Chuck has been nominated five times for an Emmy, awarded one. He fared way better at the Cannes International Advertising Festival, D&AD, One Show, Clios, Communication Arts, NY Art Directors Club, Andy’s, and Effies.

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