After ten years producing fashion shows for the likes of John Galliano, Dior, Donna Karan, Michael Kors, and Victoria’s Secret, Violaine Etienne co-founded Serial Pictures in 2008 in partnership with Anonymous Content.
As the founding partner and executive producer of Serial Pictures, Violaine has been producing television commercials and branded content for clients such as Adidas, Apple, Beats, Calvin Klein, Cadillac, Chase, Cover Girl, Dior, Disney, Estee Lauder, Lexus, L’Oreal, Mercedes Benz and Ralph Lauren among others. She has also been the driving force behind some of the most iconic music videos and feature length music films for artists such as Beyonce (most recently Lemonade), Depeche Mode, Madonna, Maroon 5, Taylor Swift (The 1989 World Tour), Paul McCartney, Pharrell Williams, Rihanna and U2 to name a few.
Violaine has garnered multiple awards as a producer including a Grammy, an Emmy, and a Cannes Advertising Grand Prix, along with several Gold Lions. Currently, Violaine has several motion pictures and television series in development with her partner Anonymous Content.