The AICP Next Awards Premiere At The NYU Skirball Center

NEW YORK, JUNE 2, 2015 - The AICP Next Awards debuted tonight at The NYU Skirball Center in New York City. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Rob Reilly, Global Creative Chairman, McCann Worldgroup, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Next Awards winners – are available for viewing at www.aicpawards.com.  Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.     

The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to Allstate’s “Social Savvy Burglar” out of Leo Burnett Chicago. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Marwen, a nonprofit organization offering free, arts-based youth development programs for under-served Chicago students in grades 6-12. In a typical year, more than 900 students from almost 300 schools travel to Marwen, where they take classes designed and taught by practicing artists.

The Jury Presidents were: Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy (Social); Jennifer Golub, Mal For Good (Product Integration); Jeff Kling, Chief Creative Officer, Fallon (Viral/Web Film); Nick Law, Global Chief Creative Officer, R/GA (Experiential); Tor Myhren, Worldwide Chief Creative Officer, Grey (Integrated Campaign); Benjamin Palmer, Chairman, The Barbarian Group (Website/Microsite); Jaime Robinson, Executive Creative Director, Wieden+Kennedy, New York, (Mobile); and David Rolfe, Director of Integrated Production, BBDO New York (Cause Marketing).

Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere.

Reilly served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns –Allstate’s “Social Savvy Burglar,” Jordan Brand “RE2PECT” and “Unload Your 401K” for States United Against Gun Violence – were presented as case studies.
The Next Awards winners are:

Next Integrated Campaign

Allstate “Social Savvy Burglar”
Production/Development Company: HēLō
Advertising Agency: Leo Burnett Chicago

States United to Prevent Gun Violence “Unload Your 401K”
Production/Development Company: Sugar Content
Advertising Agency: Grey New York


Jordan Brand “RE2PECT”
Production/Development Company: Arts & Sciences
Advertising Agency: Wieden+Kennedy New York

Next Viral/Web Film

Always “#LikeAGirl”
Production Company: Chelsea Pictures
Advertising Agency: Leo Burnett Toronto, Chicago. London/Holler

Honda “The Other Side”
Production/Development Company: Stinkdigital
Advertising Agency: Wieden+Kennedy

Next Website/Microsite

Destiny “Destiny Planet View”
Production/Development Company: MediaMonks
Advertising Agency: 72andSunny

Volkswagen “vw.com”
Production/Development Company/Advertising Agency: Deutsch LA

Next Product Integration
Skype “Pet Detective”
Production/Development Company: Station Film
Advertising Agency: Pereira & O'Dell

Next Mobile

Taco Bell “Taco Bell Blackout”
Production/Development Company: DigitasLBi
Advertising Agency: DigitasLBi


Samsung “Samsung Smart Bike”
Production/Development Company: Magnolia
Advertising Agency: Leo Burnett Italy

Next Social

Old Spice “Old Spice Social”
Production/Development Company/Advertising Agency: Wieden+Kennedy
Social Media Team: Old Spice Creative Team

American Red Cross & Bitly “Hope.ly”
Production/Development Company: The Kitchen @ BBDO New York
Advertising Agency/Social Media Team: BBDO New York


Newcastle Brown Ale “Band of Brands”
Production/Development Company: Caviar Content
Advertising Agency: Droga5

Always “#LikeAGirl”
Production/Development Company: Chelsea Pictures
Advertising Agency: Leo Burnett Toronto, Chicago, London/Holler

Next Experiential

Ubisoft “Amazing Street Hack”
Production/Development Company: Rita Films
Advertising Agency: BETC

TNT “Dallas Gas Station”
Production/Editorial Company:  Pie Face Pictures
Advertising Agency: Grey New York

Google “Made with Code: Holiday Lights”
Production/Development Company: Nexus Productions
Advertising Agency: 72andSunny

Next Cause Marketing

States United to Prevent Gun Violence “Unload Your 401K”
Production Company: Sugar Content
Advertising Agency: Grey Group

CVS Health “Health Is Everything”
Production/Development Company: RSA/Public Record
Advertising Agency: BBDO New York

Sponsors help make all of the events during AICP Week possible. AICP’s Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, Prosight, and Universal Studios. Its Supporting Partners are: The Film Offices of the Hawaiian Islands, Film West Hollywood, Sony, Sony Pictures Studios, and The TEAM Companies.

The AICP Next Awards Corporate Benefactors are: Christie, McCann Systems and Trollback+Company. The Corporate Patrons are: BANG Music + Audio Post, Charlie Dayburn and Dissolve.
The Show Corporate Benefactors are: Advertising Age, Arenson Prop Center, Aspen Travel, AwardCore, Creativity, Directors Guild of America, EXTREMEREACH|SourceECreative, Fuze, Hello World Communications, International Digital Center, Istros Media Corporation, The London NYC, The London West Hollywood, McCann Systems, Nice Shoes, QUIETMAN, SHOOT Magazine/SHOOTonline, and Trollbäck + Company.  The Show Corporate Patrons are: BANG Music + Audio Post, COLOR – An Audio Production Company, Entertainment Partners, Frankfurt Kurnit Klein & Selz, GARTNER, Listen, NO6, Q Department, Spot Welders, the STUDIO, and VCU Brandcenter.

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