JUDGING BEGINS FOR 2005 AICP SHOW
14th Annual Event Debuts at MoMA in June

NEW YORK, MARCH 28, 2005 Panels of industry experts across the country are gathering for the next two weeks to screen entries in the AICP Show, launching the first tier in the judging process for commercial filmmaking's most celebrated event, The Art & Technique of the American Television Commercial. The Show, which will debut June 14th at The Museum of Modern Art in New York, is a compendium of the best television commercials of the previous year, and is presented by the Association of Independent Commercial Producers. Each judging panel is charged with evaluating commercials entered into one of the Show's 24 categories and is comprised of production and advertising professionals in the field.

"A total of 400 judges participate on the panels, a true cross section of the industry," said AICP President & CEO Matt Miller. "Commercial filmmaking is a collaborative art and, much like the Academy Awards, the AICP Show recognizes the unique talents that contribute to the final film. We have DPs (directors of photography) on the Cinematography panel, and music producers and composers judging Original Music. Each category benefits from the knowledge of those who work on that particular piece of commercial production."

Established in 1992, in cooperation with MoMA, the AICP Show recognizes excellence in commercial filmmaking, focusing on technical expertise and the artistic application of that expertise. Every year, the honored commercials are made part of the permanent archives of MoMA's Department of Film and Media, preserved for future generations. Following the debut at MoMA, the Show goes on tour, and is exhibited at museums and cultural centers in cities across the US and abroad.

The 2005 AICP Show chairman is Dan Lindau, partner and executive producer at the commercial production shop Crossroads Films (New York, Chicago, Los Angeles). He leads a 35-person Show Committee, the members of which host the many of the judging panels. Following the balloting, a blue ribbon Curatorial Committee will meet in April to review the results, and confirm eligibility, appropriateness to category and ultimate disposition of the commercials in the AICP Show.

"The AICP Show presents the best work of our industry to the world," said Miller. "We're grateful to our colleagues in the business who help us put together what is always a spectacular Show, worthy of its nickname, 'America's Reel.'"

Support from the AICP Show & Lecture Series sponsors helps make this event possible. Show sponsors are: Corporate Leader - Directors Guild of America, Eastman Kodak Company--Entertainment Imaging, Getty Images; Corporate Benefactors - AdAge's Creativity, The Ad Age Group, American Airlines, Aspen Travel, BeamTV, Blink Digital, 'boards, Company 3, International Duplication Centre, Inc., Media Services, Producer's Source, Rhinoceros, Sacred Noise, SAG/AFTRA, SHOOT, Sony Pictures Studios, The Source Maythenyi, Technicolor Entertainment Services, and Universal Studios; Corporate Patrons - Entertainment Partners, FastChannel, Frankfurt Kurnit Klein & Selz, Hello World Communications, Panavision International, and shots.

For information: www.aicp.com/show

Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media - film, video, computer - for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5.5 billion industry, addressing its many audiences within the advertising community, business circles and government offices; disseminating information; developing industry standards; providing education and programs; and facilitating dialogue both within its organization and among members of the AICP and their colleagues in the advertising community.

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