AICP SHOW CALL FOR ENTRIES TO BOW
Commercial Producers to Honor Spot-makers at the Met in June
AICP Announces New Music Category
Show to Accept Internet Entries via Beam TV

DECEMBER 29, 2003, NEW YORK, NY - The New Year will usher in an expanded Call for Entries to the AICP Show, The Art & Technique of the American Television Commercial, with a new category recognizing musical arrangements, and an opportunity for Show entrants to submit their spots over the internet, via Beam TV.

This is the thirteenth annual AICP Show, an event of the Association of Independent Commercial Producers that celebrates the craft of commercial film production and the professionals whose visions shape the industry. The Call for Entries will be available online January 5th at www.aicp.com or at www.beam.tv. The deadline for entries is Friday, February 13th.

Established in 1992, in cooperation with The Museum of Modern Art (MoMA) in New York, the AICP Show recognizes excellence in commercial filmmaking, focusing on technical expertise and the artistic application of that expertise. The honored commercials are made part of the permanent archives of the museum's Department of Film and Media. During MoMA's recent reconstruction, the Show moved its debut to The Metropolitan Museum of Art in New York City. 2004 will be the Show's last year at the Met before returning to MoMA in its newly renovated quarters in 2005. The Show premiere will take place June 14th at the Met.

ÏWe're very excited about the new features we're adding to the Show this year, said Show Chairperson Joanne Ferraro of Coppos Films. The addition of Musical Arrangement rounds out our other musical honors Original Music and Sound Design and fills in what the music industry saw as a gap in our music honors. Plus, by enabling our entrants to send in their commercials using Beam TV, we are providing a real convenience for those who prefer to use online submissions.

The new category was proposed to the AICP Show Board of Governors by members of AMP, the Association of Music Producers, which is an affiliate of AICP. The addition of Musical Arrangement, defined as Ïa uniquely creative arrangement or adaptation of a pre-existing musical work with or without lyrics, raises the total number of Show categories to 24.

In addition to the honored commercials, the AICP Show traditionally features other artistic contributions. For the 2004 Show, the advertising campaign has been created by freelance art director and writer Ian Plimsoll. Music on the final reel will be composed by Sacred Noise; and the opening credits will be designed by Click 3X.

Entries may be submitted, starting January 5th. Tickets for the AICP Show & Lecture Series go on sale the beginning of May. Further information is available at 212-929-3000.

2004 AICP Show Categories
Technique: Visual Style Dialogue or Monologue Humor Tabletop Cinematography Animation Editorial Graphics Visual Effects Original Music Sound Design Musical Arrangement Production Production Design Talent/Performance	Concept: Agency Art Direction Copywriting Overall Excellence: Advertising Excellence/Single Commercial Advertising Excellence/Campaign Specialty Categories: Public Service Announcement Low Budget Spec Spot Student Commercial Advertising Excellence/International

Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media film, video, computerÛfor advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.