JUNE 14, 2005, NEW YORK, NY – Biscuit Filmworks and Tool of North America topped the list of honored production companies in the Fourteenth Annual AICP Show, The Art & Technique of the American Television Commercial, presented by the Association of Independent Commercial Producers, tonight. Close to 2,000 members of the advertising and production industry gathered to view the Show, an hour and 13-minute compendium of the best commercials of the previous year, which premiered at The Museum of Modern Art, and now goes on tour to museums and cultural institutions around the country and abroad. In addition, the commercials in the Show become part of the permanent collection of the Department of Film and Media at The Museum of Modern Art, which has been AICP’s partner since the Show’s inception more than a decade ago.

With a total of seven honors each, Biscuit Filmworks and Tool of North America (including satellite Paranoid Projects: Tool) led production companies with the most honors. Biscuit Filmworks was honored in six categories, including two honors in Visual Style for Holiday Inn’s “The Noses” and Adidas’ “Carry.” Adidas’ “Carry” also won awards in Advertising Excellence/Single Commercial and Visual Effects. Biscuit won additional awards in Original Music for eBay’s “Toy Boat,” in Copywriting for Starbucks’ “Glen” and in Advertising Excellence/Campaign for eBay’s “Belief,” “Clocks,” and “Toy Boat.”

Tool of North America and its satellite Paranoid Projects: Tool earned seven honors in seven different categories, including, for Paranoid Projects: Tool, Advertising Excellence/Single Commercial, Visual Style, and Visual Effects for HP’s “Picture Book” spot, which was also honored for Advertising Excellence/Campaign along with HP’s “François” and “Relay.” Tool of North America received honors in Editorial and Cinematography for American Express’s “DeNiro” spot, as well as an honor in Public Service Announcement for the spot, “Elizabeth,” for the Full Participation Voting campaign.

Production companies Anonymous Content, Partizan, and RSA USA received four honors each while harvest, MJZ, and Smuggler received three honors each.

Among agency honorees Fallon, Goodby Silverstein & Partners, and TBWA\Chiat\Day each received seven honors. Fallon received two honors for PBS, one in Cinematography for “Bucket Brigade” and another in Copywriting for “Bedtime.” Other advertisers Fallon received honors for are Holiday Inn, Citi, United Airlines, Starbucks, and Virgin Mobile USA. Goodby Silverstein & Partners received five honors for HP spots in Advertising Excellence/Single Commercial, Visual Style, Production Design, Visual Effects, Advertising Excellence/Campaign and two more honors for eBay spots in Advertising Excellence/Campaign and Original Music. TBWA\Chiat\Day received five honors for Adidas’ spots in Production (2), Advertising Excellence/Single Commercial, Visual Style, Visual Effects and two honors for Nextel spots.

BBDO, DDB, and Wieden + Kennedy garnered five honors each.

Noam Murro led the director honorees with a total of seven honors in six categories, including three honors for the Adidas “Carry” spot (in Advertising Excellence/Single Commercial, Visual Style and Visual Effects), and two honors for eBay spots (including Advertising Excellence/Campaign). François Vogel received four honors in four different categories (Advertising Excellence/Single Commercial, Advertising Excellence/Campaign, Visual Effects and Visual Style), all for HP’s “Picture Book” and in Campaign for its two sibling spots. Jake Scott received three honors for Nike’s “Magnet” spot and Traktor also received three honors for Pepsi Mountain Dew spots.

Among advertisers, Adidas scored highest with six honors; Hewlett Packard had five honors; Nike had four honors, and Pepsi Mountain Dew had three honors. Apparel commercials were the most honored product category with 11 honors, followed by Electronics spots, which earned nine honors.

The AICP Show reel features custom-designed graphics by rhinofx and original music composed by Michael Montes of Sacred Noise. The Show’s sponsor reel was design by Spontaneous.

Selections of the honored commercials were made by 400 judges across the country, including a blue-ribbon curatorial panel composed of distinguished members of the industry from production companies, advertising agencies, and editorial shops, among others. Honors went to up to three commercials in each of 24 categories.

From New York, the Show goes on tour across the United States and abroad. Screenings scheduled in the U.S. include June 27th at the Theatre de la Juene Lune in Minneapolis; July 27th at the Los Angeles County Museum of Art (LACMA); and November 17th at the Museum of Contemporary Art in Chicago. Dates for showings in Dallas, Honolulu, Richmond, Winston-Salem and San Francisco are to be announced.

The 2005 AICP Show & Lecture Series would not have been possible without the generous contributions of its sponsors. Show sponsors are: Corporate Leaders—Axium; Directors Guild of America; Eastman Kodak Company, Entertainment Imaging; and Getty Images. Corporate Benefactors—AdAge’s Creativity; American Airlines; Aspen Travel; Beam.TV; Blink Digital; ’boards; Company 3; International Duplication Centre; Istros Media Corp. (IMC); Media Services; MSN; NBC Universal; rhinofx; Sacred Noise; SAG/AFTRA; SHOOT; Sony Pictures Studios; Source TV; and Technicolor Entertainment Services. Corporate Patrons— 740 Sound Design; The Ad Age Group; Avid; Connecticut Commission on Culture and Tourism; Entertainment Partners; FastChannel Network; Frankfurt Kurnit Klein & Selz; Hello World Communications; Lot 44; Maxell Corporation of America; Olympic Partners; Panavision International; shots; and Spontaneous.

Further information is available at 212-929-3000 or online at www.aicp.com.

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Founded in 1972, the AICP represents companies that specialize in producing commercials for advertisers and agencies. The association, with national offices in New York and Los Angeles and regional chapters across the nation, serves as the voice for this $5.5 billion industry, representing the creators of over 80% of all nationally televised commercials.

CONTACT:
Matt Miller
Renée Paley
212-929-3000