FOUR JUDGES NAMED FOR ANA/AICP
“BATTLE OF THE BRANDS”
Panel to Critique Finalists at 2005 Madison & Vine Conference
Collaborative Event Recognizes Successful Branded Entertainment
At the conference, the competition's finalists, who were named earlier, will vie for awards in various categories. Facing off against each other will be teams from Burger King, Sega, ESPN and Rainier Beer. Each of the finalists is invited to present its campaign and demonstrate how brand and entertainment are integrated within it. The judges will comment on the presentations, á la American Idol, and the audience at the program will use real-time polling devices to rate the campaigns in four key categories, voting on creativity, strategy, production ingenuity, and business performance. The team that accumulates the most points is the grand prize winner of the Battle of the Brands.
Serving on the judges' panel will be:
John Costello, Executive Vice President of Merchandising and Marking for The Home Depot.
Gilbert Davila, Vice President of Multicultural Marketing for the Walt Disney Company.
Geoffrey Frost, Chief Marketing Officer for Motorola.
Katie Lacey, Vice President, Colas and Media for Pepsi-Cola North America.
"We're honored to have such distinguished judges--veteran brand marketers, all--contributing their insights and expertise at our event," said Bob Liodice, ANA president and CEO whose organization represents major marketers across the country. "The real Battle of the Brands is going on in the marketplace every day. This is an opportunity for us to recognize some of the innovators, who are looking in new directions."
It's also a great way to highlight the collaboration it takes to generate a memorable campaign," said Matt Miller, president and CEO of AICP, the members of which are responsible for 80-85 percent of all nationally broadcast commercials. "And who better to judge their success than their colleagues who face the same challenges in reaching a brand's audience."
Announcer Randy West, of The Price is Right fame, will be joining Messrs. Liodice and Miller on stage at the event to share hosting duties. The awards at the Battle of the Brands will be presented by sponsors: Carat, for the Creativity Award; Brand Advisors, for the Strategy Award; Kodak Motion Picture Film for the Production Ingenuity Award; and initiative media for the Business Performance Award. The Discovery Network will present the Grand Prize. Other contributors to the event are: Wired (voting); Sacred Noise (music); Click 3X (title graphics) and Sony Pictures Studios (props).
The Finalists and their campaigns in the Battle of the Brands are:
Sega for its Beta-7 campaign.
Client: Sega, in cooperation with ESPN
Agency: Wieden+ Kennedy
Production Company: Chelsea Pictures
ESPN Shorts for its Sears and Miller Lite Campaign
Client: ESPN
Agency: Brighthouse Live, Ground Zero
Production Company: Crossroads, Headquarters
Burger King for the Subservient Chicken
Client: Burger King
Agency: Crispin Porter Bogusky
Production Company; Morton Jankel Zander (MJZ)
Rainier Beer for its Remember Rainier campaign
Client: Rainier Brewing Company
Agency: Cole & Weber/Red Cell
Production Company: Alarming Pictures
The Battle of the Brands is a joint venture of the ANA and the AICP. The Madison & Vine conference is presented by Advertising Age. More information about the Madison & Vine conference may be found at http://www.adage.com/events/
About the ANA
The ANA's mission is to provide indispensable leadership that
drives marketing communications, media and brand management
excellence and champions, promotes and defends industry interests.
The ANA is the industry’s foremost and recognized source
of marketing communications best practices. It also leads
industry initiatives, influences industry practices, manages
industry affairs, and advances, promote and protect all advertisers
and marketers. The trade association represents more than
340 companies with 8,000 brands that collectively spend over
$100 billion in marketing communications and advertising.
For more information visit www.ana.net.
About the AICP
Founded in 1972, the AICP represents, exclusively, the interests
of United States companies that specialize in producing commercials
on various media-film, video, computer-for advertisers and
agencies. The Association serves as a strong collective voice
for this $5-plus billion industry, addressing its many audiences
within the advertising community, business circles and government
offices; disseminating information; negotiating labor agreements;
developing industry standards; and providing education on
elements of production. The AICP has offices in New York and
Los Angeles, as well as regional offices across the country.
