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 DIRECTORS BACK IN THE SPOTLIGHT AT JUNE 8TH AICP LECTURE SERIES
Wall and Perlman Plan Game Show Extravaganza to Showcase Spots
Students Create AICP Show Call for Entries Campaign, "How MoMA Are You?"
AICP Show Call for Entries: Show Open to Non-Traditional Media
Mindy Goldberg named AICP Show Chairwoman
MORNING PROGRAM
SHOW ON TOUR
SHOW CATEGORIES
THE AICP SHOW
The Art & Technique of the American Commercial
Next June, the AICP Show, The Art & Technique of the American Commercial, will commemorate its sixteenth year, with a screening at The Museum of Modern Art in New York City, home of the worldís leading collection of modern and contemporary art. The Show, a one-hour compendium of outstanding commercials selected for excellence and achievement in various craft categories, is an unequaled celebration of the creative value of commercial filmmaking, and a dynamic presentation of art in the service of commerce. The connection between art and advertising is not new. Since its inception, the Show has been produced in partnership with MoMA, and as before, the work that will be honored by inclusion in the Show is given further tribute by becoming part of the permanent film collection of MoMA's Department of Film and Media. This mark of distinction is eagerly sought and highly coveted by the advertising and filmmaking creative communities.
The opening of the AICP Show is a gala black-tie event,
featuring screenings of the commercial reel, followed by
a cocktail reception and buffet dinner. Annually attended
by over 2,000 cognoscenti in the art, advertising and production
communities, the Show is usually "sold out" within
a week when tickets become available.
Morning Program
The opening of the Show is always accompanied by a morning program, a showcase for individuals driving the state of the art. To see a list of the impressive speakers in the past, click
here. In 2007, the morning program will focus on the honorees selected in the AICP Show category Advertising Excellence/Non-Traditional Campaign. Those responsible for producing the honored materials will screen their visual elements and explain the genesis of them, placing them in the context of the digital campaigns of which they are a part.
Show on Tour
Following the opening gala, the Show reel is included in
the regular film schedule presented at MoMA and becomes
part of the museum's permanent film archives, preserved
for future generations. In addition, the Show goes on tour,
mounting screenings at distinguished museums and cultural
institutions in major cities within the United States and
other parts of the world. These exhibitions and accompanying
industry celebrations reach over fifteen thousand of the
world's creative leaders.
Venues have included: the High Museum of Art and the Woodruff Arts Center in Atlanta, the Los Angeles County Museum of Art (LACMA), SFMoMA in San Francisco, The Chicago Historical Society, Dallas Museum of Art, the Honolulu Academy of Art, The Institute of Art in Minneapolis, and the North Carolina School of the Arts.
Internationally, the Show has appeared in Tokyo, Sydney, Barcelona, London, Hong Kong, Prague, Madrid and Moscow, as well as at arts academies and advertising festivals in cities throughout Poland.
Call for Entries
The Call for Entries for the AICP Show is published each January and is available at that time at www.aicp.com. The deadline for entries is mid-February; late entries, which require written permission and a late fee, are accepted till the end of the month. Below, please find a listing of the categories of achievement honored in the AICP Show.
The annual debut, coupled with the subsequent international tour, not only has established the AICP Show as a benchmark for recognition in the industry and a treasured model used to study the state of the art, but also as an important legacy of our nation's advertising ingenuity and craft, rightfully known as "America's Reel." To learn more about the Association of Independent Commercial Producers and the AICP Show, please visit our website at www.aicp.com,
or call us at (212) 929-3000.
AICP Show Categories
Technique Categories:
Visual Style
Talent/Performance
Humor
Cinematography
Animation
Editorial
Graphics
Visual Effects
Original Music
Sound Design
Musical Arrangement
Production
Production Design
Concept Categories:
Agency Art Direction
Copywriting
Overall Excellence Categories:
Advertising Excellence/Single
Advertising Excellence/Campaign
Advertising Excellence/International Single
Advertising Excellence/International Campaign
Advertising Excellence/ Non-Traditional Campaign
Specialty Categories:
Public Service Announcement
Low Budget
Spec Spot
Student Commercial
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