Click here for more info
Next Awards
Sponsors
Show Photos
 NEXT Photos
Tickets
Tour
 The Next Awards
Featuring the AICP Digital Conversation Series
The Next Awards honor marketing in the motion image across five categories: Integrated Campaign, Viral/Web Film, Website/Microsite, Product Integration, and Experiential. The Next Awards recognize outstanding work and the creative forces behind it, but are much more than an Awards competition - it's a platform for thought leadership and analysis. In addition to presentations of case studies exploring the creative and strategic thinking behind each of the Integrated Campaign winners, The Next Awards features short films highlighting the thinking of the judges in each category.

  2010 AICP Next Awards Winners


Integrated Campaign Winners
Gatorade "Replay" | TBWA/Chiat/Day | Caviar
HBO "Imagine Integrated Campaign" | BBDO | Biscuit Filmworks
Nike Livestrong Foundation "Livestrong Integrated Campaign" |
Wieden + Kennedy
Audience Choice Award: Gatorade "Replay"


Viral/Web Film
Google "Chrome" | BBH New York | First Ave. Machine
LG Give It A Ponder "Unicorn" | Y&R New York | Smith & Jones Films OK Go "This Too Shall Pass" | OK Go Films | Zoo Films Audience Choice Award: OK Go "This too Shall Pass"

Website/Microsite
HBO www.imaginehbo.com | BBDO | Biscuit Filmworks
Cold War Kids Interactive Music Video "I’ve Seen Enough" | Tool of North America
John F. Kennedy Presidential Library & Museum "We Choose The Moon" | The Martin Agency
Audience Choice Award: John F. Kennedy Presidential Library & Museum "We Choose The Moon"

Product Integration
Nike Livestrong Foundation "Chalkbot" | Wieden + Kennedy Macy’s "Yes Virginia" | JWT | The Ebeling Group Toohey’s Extra Dry "6 Beers of Separation" | BMF Australia | @radical.media Audience Choice Winner: Nike Livestrong Foundation "Chalkbot"

Experiential
HBO "Cube Film Installation" | BBDO | Biscuit Filmworks ESPN "Monday Night Football – Interactive Store Fronts" | Wieden + Kennedy | Brand New School
Nike Livestrong Foundation "Chalkbot" | Wieden + Kennedy
Audience Choice Award: Nike Livestrong Foundation "Chalkbot"
   
Judges Film - Intro
   
Judges Film - Outro