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 Students Create AICP Show Call for Entries Campaign, "How MoMA Are You?"
AICP Show Call for Entries: Show Open to Non-Traditional Media
Mindy Goldberg named AICP Show Chairwoman
2005
PRESS RELEASES
2004
PRESS RELEASES
LECTURE
SERIES
SHOW ON TOUR
CALL FOR ENTRIES
SHOW CATEGORIES
MAJOR CHANGES MARK 2006 AICP SHOW
Awards Program Expands Definition of Entries
to Include Internet and iPod Work
New York, NY, December 23, 2005- Reflecting the expanding media landscape and the ubiquity of digital technology, The Association of Independent Commercial Producers has announced that it is opening entries for the Fifteenth Annual AICP Show to work that appears in non-traditional media. For the first time, commercials created for such alternative media outlets and mini screens as cell phones, iPODs, PDAs, plus the relatively behemoth computer, will be welcome to enter the range of technical, concept and special categories in the AICP Show alongside their broadcast (tv and theater) brethren. As a sign of the newly expanded media to be represented in the Show, the word "Television" has been deleted from its name, which will henceforth be known as The Art & Technique of the American Commercial. The Show's Call for Entries will open January 3rd at www.aicp.com. The deadline will be February 15th.
"Contrary to the doomsayers who predicted the demise of the 30-second spots, commercial production isn't dead; much of it isjust changing channels," said Matt Miller, AICP president and CEO. "There will always be a call for the talent and expertise needed to create motion picture imagery, and the same skills that make a brilliant television commercial are now being applied elsewhere."
Only in the Show's Advertising Excellence categories will the internet and emerging media spots be separated from traditional media. The previous Excellence categoriesóAdvertising Excellence/Single Commercial, Advertising Excellence/Campaign and Advertising Excellence/Internationalówill be restricted to spots aired on television or in theaters. However, a new category Advertising Excellence/Non-Traditional will be devoted to the commercials aired on media other than tv and in theaters.
"This is an extraordinary time of opportunities in artistic expression using motion picture imagery for advertising," Miller said. "The move reflects our Showís importance in honoring true creative and technical artistic achievement."
The initial judging of the Show traditionally draws industry professionals from across the nation, ensuring that technical experts are represented in each of the categories regardless of where in the country they are based. Last year, almost 400 participated. In addition, a Curatorial Committeeócomprised of AICP commercial producers and joined by celebrated agency creatives, and visual effects, music and editing professionalsóis charged with confirming eligibility, appropriateness to category and ultimate disposition of the commercials in the AICP Show.
Aside from the addition of new media, and a new category bringing the total to 25, the 2006 AICP Show will reduce the number of honorees selected for each category from three to two, expanding to three only in the event of a tie in judging scores, or in cases where the Showís Curatorial Committee makes an exception. The AICP Show does not rank the honorees. Rather, all spots in the Show are presented as equally outstanding examples within their categories.
Established in 1992, in cooperation with The Museum of Modern Art (MoMA) in New York, the AICP Show will recognize excellence in 25 categories of commercial film production, focusing on artistry and technical expertise. The honored commercials are made part of the permanent archives of MoMA's Department of Film and Media. This year's the Show's premiere will take place at MoMA on Thursday, June 8, 2006. Tickets to the event go on sale in May.
AICP Show Categories
Technique Categories:
Visual Style
Dialogue or Monologue
Humor
Tabletop
Cinematography
Animation
Editorial
Graphics
Visual Effects
Original Music
Sound Design
Musical Arrangement
Production
Production Design
Talent/Performance
Concept Categories:
Agency Art Direction
Copywriting
Overall Excellence Categories:
Advertising Excellence/Single Commercial
Advertising Excellence/ Campaign
Specialty Categories:
Public Service Announcement
Low Budget
Spec Spot
Student Commercial
Advertising Excellence/International
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