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JON KAMEN
GIVEN PRODUCTION INDUSTRY'S HIGHEST HONOR
AICP
SHOW HONORS BEST COMMERCIALS OF THE YEAR
DIRECTORS
ONCE AGAIN THE FOCUS OF AICP LECTURE SERIES
CURATORIAL
COMMITTEE TO CONFIRM HONOREES FOR 2004 AICP SHOW
WEB
SPOTS PROMOTE AICP CALL FOR ENTRIES
AICP
ISSUES CALL FOR ENTRIES FOR 2004 SHOW
JOANNE
FERRARO NAMED TO CHAIR THE 2004 AICP SHOW
2004
AICP SHOW COMMITTEE
2005
PRESS RELEASES
LECTURE
SERIES
SHOW ON TOUR
CALL FOR ENTRIES
SHOW CATEGORIES
THE AICP SHOW
The Art & Technique of the American Television Commercial
On June 14, 2004, the AICP Show, The Art & Technique of
the American Television Commercial, commemorated its thirteenth
year with an exhibition at the epicenter of New York City's
cultural landscape, The Metropolitan Museum of Art. The
debut of the Show-a one-hour compendium of outstanding commercials,
selected for excellence and achievement in various craft
categories-is an unequaled celebration of the creative value
of commercial filmmaking, and is a dynamic presentation
of art in the service of commerce. The connection between
art and advertising is not new. Since its inception, the
Show has been produced in partnership with The Museum of
Modern Art (MoMA), which traditionally hosted the events
surrounding the debut. An extensive renovation program at
MoMA has brought the Show opening to The Met. But MoMA is
still AICP's partner in this endeavor, and no less important
than it has been in the past. As before, the work honored
by inclusion in the Show is given further tribute by becoming
part of the permanent film collection of MoMA's Department
of Film and Media. This mark of distinction is eagerly sought
and highly coveted by the advertising and filmmaking creative
communities.
The opening of the AICP Show is a gala black-tie event,
featuring screenings of the commercial reel, followed by
a cocktail reception and buffet dinner, this year in the
Grace Rainey Rogers Auditorium and the soaring Temple of
Dendur, and adjacent galleries. Annually attended by over
1,700 cognoscenti in the art, advertising and production
communities, the Show is usually "sold out" within a week
when tickets become available.
Lecture Series
The opening of the Show is always accompanied by a morning
program. In 2004, we returned to the perennially popular
Directors Lectures, which once again took their place in
the Lecture Series. (Last year the inaugural AICP Brand
Integration Honors, the first event to recognize the creative
product that results from the fusion of advertising and
entertainment, replaced the Lecture Series. This year, the
Brand Integration Honors is being spun off into its own
separate event.) The Lecture Series is a showcase for individuals
driving the state of the art. Traditionally, renowned commercial
and feature directors present their work, exploring the
creative process and the career path that led to their status
in the industry. Directors who have participated in the
Lecture Series include Bryan Buckley, James Cameron, Leslie
Dektor, Andrew Douglas, Bob Giraldi, Jeff Goodby, Jean-Paul
Goude, Steve Horn, Tony Kaye, Kuntz & Maguire, John
Lasseter, Spike Lee, Errol Morris, Noam Murro, Marcus Nispel,
Mehdi Norowzian, Mark Pellington, Joe Pytka, Ridley Scott,
Peter Smillie, Barry Sonnenfeld, Charles Stone III, Tarsem,
Traktor, and Kinka Usher.
The immense popularity of this event was impetus to expand
the Lecture Series to include business leaders who have
contributed to the advancement of marketing and advertising,
and whose outlooks impart a greater understanding of the
future of visual communications. In the past, speakers have
included agency luminaries: Andy Berlin, chairman, Berlin
Cameron/Red Cell; Cheryl Berman, CCO of Leo Burnett U.S.A.;
Bruce Bildsten, associate creative director, Fallon Minneapolis;
Rick Boyko, former co-president and chief creative officer,
Ogilvy & Mather; Ewen Cameron, CEO, Berlin Cameron/Red Cell;
Lee Clow, chairman/CCO of TBWA/Chiat/Day; Tim Delaney, executive
creative director of The Leagas Delaney Group; Phil Dusenberry,
chairman of BBDO New York; Cliff Freeman, chairman/CCO of
Cliff Freeman & Partners; Steve Hayden, president of worldwide
brand services, worldwide creative, Ogilvy & Mather Worldwide;
John Hegarty, chairman and worldwide creative director of
Bartle Bogle Hegarty; Bob Jeffrey, president J. Walter Thompson
U.S.A., and Kevin Wassong, director of Digital@JWT; David
Lubars, president/chief creative director, Fallon; the Fallon
McElligott, Inc. creative team of Linus Karlsson and Paul
Malmstrom; Bruce Redditt, SVP, Omnicom; Keith Reinhard,
chairman of DDB Worldwide; and Dan Wieden, founder of Wieden
& Kennedy.
In addition, other groundbreakers who have addressed AICP
are: Jeffrey Berg, chairman and CEO of International Creative
Management; Myer Berlow, president of interactive marketing
for AmericaOnline; Richard Costello, GE's manager of corporate
marketing communications; Michael Davies, Executive Producer,
Who Wants To Be A Millionaire; Charles Garland, Partner,
19 Entertainment Ltd. - Creators of "America Idol"; Steve
Golin, CEO, Anonymous Content; Bob Greenberg, Chairman/CEO
of R/GA Digital Studios; Lee Hunt, vice president of media
and entertainment for Razorfish; Mark Kvamme, Internet pioneer
and strategist, and partner in the venture capital company
Sequoia Capital; James L. McDowell, Vice President of Marketing
BMW of North America, LLC; Scott Ross, CEO and president
of Digital Domain; Forrest Sawyer, Anchor, Nightline, Anchor,
ABCNEWS Saturday Night; James M. Schumacker, V.P. Creative
Development and Innovation Anheuser-Busch, Inc.; John Sculley,
former CEO of Pepsi and chairman of Apple; Peter Sealey,
former marketing head of The Coca-Cola Company and president
of Columbia Pictures; and Richard Saul Wurman, information
architect and founder of the acclaimed TED conference.
Show on Tour
Following the opening gala, the Show reel is included in
the regular film schedule presented at MoMA and becomes
part of the museum's permanent film archives, preserved
for future generations. In addition, the Show goes on tour,
mounting screenings at distinguished museums and cultural
institutions in major cities within the United States and
other parts of the world. These exhibitions and accompanying
industry celebrations reach over fifteen thousand of the
world's creative leaders.
Past venues have included: Woodruff Arts Center in Atlanta,
the Los Angeles County Museum of Art (LACMA), SFMoMA in
San Francisco, The Chicago Historical Society, Dallas Museum
of Art, the Honolulu Academy of Art, The Institute of Art
in Minneapolis, and the New Orleans Media Experience.
Internationally, the Show has appeared in Tokyo, Sydney,
Barcelona, Hong Kong, Prague, and Moscow, and through the
auspices of the Young Cinema Foundation at the arts academies
and advertising festivals in cities throughout Poland.
Call for Entries
The Call for Entries for the AICP Show is published each
January and is available at that time at www.aicp.com. This
year, entrants may use the services of Beam TV to enter
the Show electronically. The deadline for entries is mid-February;
late entries, which require written permission and a late
fee, are accepted till the end of the month. Below, please
find a listing of the categories of achievement honored
in the AICP Show.
The annual debut, coupled with the subsequent international
tour, not only has established the AICP Show as a benchmark
for recognition in the industry and a treasured model used
to study the state of the art, but also as an important
legacy of our nation's advertising ingenuity and craft,
rightfully known as "America's Reel." To learn more about
the Association of Independent Commercial Producers and
the AICP Show, please visit our website at www.aicp.com,
or call us at (212) 929-3000.
AICP Show Categories
Technique Categories:
Visual Style
Dialogue or Monologue
Humor
Tabletop
Cinematography
Animation
Editorial
Graphics
Visual Effects
Original Music
Sound Design
Musical Arrangement
Production
Production Design
Talent/Performance
Concept Categories:
Agency Art Direction
Copywriting
Overall Excellence Categories:
Advertising Excellence/Single Commercial
Advertising Excellence/ Campaign
Specialty Categories:
Public Service Announcement
Low Budget
Spec Spot
Student Commercial
Advertising Excellence/International
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