Session I – The Business Dynamics of VR

Monday, June 5th 2017 | 2:00 PM - 3:00 PM

The Helen Mills Theater and Event Space
137 West 26th Street
New York, NY 10001

Virtual Reality is a growing medium, with new advances and possibilities for consumer engagement happening every day. In just a short number of years the creative possibilities and technical capabilities have grown at an amazing rate. As this format changes the narrative landscape, what is the business model and value to marketers? Hear a group of leaders in the VR arena discuss how to make this nascent storytelling technique bring value to marketers. Topics will include project budgeting/funding, getting the client buy-in, and possible commercial revenue streams.

Moderator – Dustin Callif, Managing Partner Digital, Tool
Tim Dillon, Head of VR & Immersive Content, MPC
Aaron Luber, Head of Content Partnerships, Google VR Team
Varun Shetty, Director, Business Development, New York Times