Esther E.T. Franklin
Esther E.T. Franklin develops and drives Spark’s strategic vision in the marketplace as EVP, Managing Director, Strategy & Cultural Fluency. She has helped iconic brands – and the advertising industry writ large - shift the paradigm on how marketers communicate with consumers by encouraging them to take an “inside out” perspective. E.T. leads her team in the ideation and execution of cutting-edge approaches that deepen relationships between brands and high-growth audiences. She is celebrated for leveraging the impact of cultural identities in media consumption & engagement behaviors across local and global audiences. Her accolades include Advertising Age’s Women to Watch, AWNY’s Changing the Game, Black Enterprise Top Women Executives in Advertising & Marketing, AdColor’s Legend and Chicago Advertising Woman of the Year Awards.