Karen Goodman


Karen got into advertising by holding the world’s most expensive bake sale, selling $500 cookies in order to pick up a Future Lion trophy in Cannes. Since then, she’s become an award winning creative, working with companies such as Under Armour, Google, and Nike. During her career, she’s pitched brands, led brands, and even created one from scratch.

As a Group Creative Director at Havas Chicago, Karen has led creative teams across a variety of businesses including Hefty, Carl’s Jr. and Reynolds. Prior to Havas, she spent time client side at Under Amour, working on creative and strategic opportunities, from
brand and product marketing, to future planning. Karen has also worked DMI, Johannes Leonardo and R/GA. In these roles, she creatively led accounts, helped win new business and worked on product launches and branding efforts, which have been recognized in Fast Company, Creativity, and Adage.

Karen is passionate about championing female creative talent and leadership in the industry. She’s the Founder and Director of the DC chapter of SheSays, a global networking platform for women. She’s led the organization since January 2016 and has grown the community to over 1,000 members and counting.

Other Passions include being an unapologetic fan of Duke basketball, drinking red wine and all things Shonda Rhimes.

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