Christine Lane

McCann New York

Christine Lane currently spearheads digital and experiential production at McCann NY across all accounts. Her specialty is the recombination of platforms and products for exciting, new use cases. As an astute marketing professional with a passion for emerging technologies, Christine is responsible for driving innovation capabilities at McCann. Her creative execution pushes the limits of artificial intelligence, virtual reality, IoT and more. In a recent twist, she utilized the centuries-old technique of lost-wax casting to produce Fearless Girl, a bronze statue of a young girl, installed on the eve of International Women’s Day to stare down Wall Street. Throughout her career she has taken over Times Square, helped invent new products, designed and developed media labs, and built digital-industrial programs for entrepreneurs in the Middle East, Asia, and Africa. At least once a week she’s asked to build a hologram.

Participating In

• Jun

  13

  Wednesday

  For the Greater Good: Why Cause Marketing is a Must for All Brands

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