Lora is Director of Production for 72andSunny NYC, where she’s responsible for how we make everything from epic films to friendly chatbots. Driven by a desire to build an awesome group of people that can keep up with the changing landscape of integrated production, she is always teaching and learning. She believes in producing work in fast and innovative ways, while maintaining a high level of craft and creative excellence. As a member of the New York leadership team, she works to ensure their creative output is aligned with their vision.
Prior to 72, she was the Head of Content Production at W+K, New York and Co-Head of Content Production at Y&R New York. She has produced some of the most memorable and awarded advertising of the past decade for brands like; Skittles, Apple, Samsung, Southern Comfort, Smirnoff and Nike. She has been included in Adweek’s Top Creative 100 list and Business Insiders 30 Most Creative Women in Advertising. She’s a native New Yorker, raised in Soho. She lives in Brooklyn with her two children, her husband and a dog named Bingo.