Keith Cartwright


Keith Cartwright has been recognized by Adweek Magazine as their 50 top Creatives in the business, and by Campaign Magazine as their top 10 Creatives in Advertising.

Keith is currently Executive Creative Director at 72andSunny and Co-Founder of SATURDAY MORNING a creative coalition built to shift negative perceptions in the African Americans community.

Keith Cartwright was previously CCO and Founder of Union Made Creative. Since opening in 2011 Union garnered awards and media attention throughout its client roster, which included NikeLA, GE, Lego, and the San Francisco Film Society. Keith’s relationship with Nike was responsible for helping redefine Nike West, and launched #keepbuilding, the well-recognized campaign for the Lego brand breaking gender stereotypes in the toy category. To date #keepbuilding is the most viewed commercial in Lego’s history. UNION was acquired by BSSP in 2016.

Prior to UNION Keith was a SVP Group Creative at the Martin Agency in Richmond, Virginia. Prior to that he was Creative Director at Wieden+Kennedy, where he led the Jordan Brand, Nike Canada, and Nike New York. Keith was responsible for launching “Become Legendary” for the Jordan Brand which became the centerpiece across all marketing, and helped the Jordan Brand reach a billion dollars in sales for the first time in its history.
From 2004 -2006 Keith was a Creative Director at TBWA Chiat Day. While at Chiat Keith was responsible for the Adidas Brand, Ray Ban, Persol, and Motorola. During his tenure at Chiat they were recognized by Cannes as Agency of the Year and Adidas was recognized as Advertiser of the year.

Keith has been awarded and recognized by every major awards organization in his field including; The One Show, Clio’s, AICP, AIGA, Addys, Art Directors Club, D&AD and Cannes.
In 2019 Keith was honored with an Emmy for his work for the Truth Initiative.

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