As Managing Director of Psyop, Neysa Horsburgh looks to the future, always anticipating what will unlock the next, new doorway to telling iconic, visual stories. Since joining the company in 2007, Neysa has expanded Psyop’s creative universe and its capabilities shaping the company’s trajectory into the content powerhouse it is today with a roster of award-winning directors and a global network of specialized, artist collaborators.
Neysa’s path has long been intertwined in creative evolution and revolution. Her early career started in music videos at a time when technology was allowing artists to re-write the rules of reality and design. In collaborating with some of the most talented music directors in this space, her work led to a MTV Moon Man win for VFX on Smashing Pumpkins’ “Tonight Tonight.”
As her directors began transitioning into advertising, Horsburgh made the shift with them. In 1998, she launched Method Studios. Serving as their Managing Director, Method became a go-to VFX shop for ground-breaking directors like Rupert Saunders, Frederick Bond, Noam Murro, and Mark Romanek.
Over Neysa’s time at Psyop, the company has earned Emmys, Lions, Webby’s and Annies (to name a few) and built lasting relationships with multinational brands like Coca-Cola, Supercell, Apple, Nike and Xbox. It’s creative portfolio now how includes not only traditional broadcast but also short films, VR, AR, experiential and real-time characters - all blurring the lines of advertising and entertainment.
Neysa attributes her success to being lucky enough to work with amazingly talented people who challenge her as much as they inspire her and counts her greatest personal achievements to paying it forward by being a good mentor.
Outside of staying one step ahead in an ever-evolving industry, Neysa enjoys art, music and a good dance party.