The Helen Mills Theater and Event Space
137 West 26th Street
New York, NY 10001
With the migration of top entertainment to streaming platforms such as Netflix, Hulu, Amazon and others, viewers are constantly consuming content—and so, the demand for innovative, engaging advertising is higher than ever. With mobile media consumption projected to surpass TV in 2019, the parameters for creativity are both limited and boundless. While a six-second digital ad once seemed like the end of an industry, the ability to rise to the top through platform-crafted content is at an all-time high. Marketers are being driven to inject brands into cultural dialogues and media spaces via entertainment content that requires a deep knowledge of viewer behavior and this urgently calls for a fresh approach.
A panel of industry experts will discuss how the migration of consumers to digital media platforms and a trend towards mobile viewing is sparking innovation in the advertising industry and how creative companies can view these shifts as a fresh canvas, not a creative restriction.
Moderator: Lindsay Stein, Editor, Campaign US
Karena Evans, Director, m ss ng p eces
Loni Peristere, Co-Founder & Director, Zoic Studios & Director, Bullitt Branded
Jason Puris, Executive Producer, RadicalMedia
Lyle Shemer, Creative Director, Facebook