Where are the Ad Dollars Going? Under the Influence: The Use of Influencers in Marketing

Tuesday, June 4th 2019 | 3:00 PM - 4:00 PM

The Helen Mills Theater and Event Space
137 West 26th Street
New York, NY 10001

Influencers are increasingly a part of a brand’s marketing strategy. It’s estimated that there are 12.9 million brand-sponsored influencer posts, creating an estimated market size of nearly $1.7 billion. Find out from experts in this space what makes for a successful influencer campaign.

Moderator: Libby Brockhoff, Co-Founder, Odysseus Arms Twitter.com/libbybrockhoff
Agatha Asch, Director of Marketing & Communications, STOPit Solutions Instagram.com/agathaasch
Kendra Austin, Influencer, @kendramorous | Instagram.com/kendramorous
Jane Belfry, Founder & Agency Director, The Btwn Instagram.com/thebtwn
Yanece Cotto, Influencer, Instagram.com/yanece
Donnell Gavin, VP of Influencer & Entertainment, BMF Media


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