In his position as Head of US Customer Acquisition Mobile Marketing, Alex Rodriguez oversees all go-to-market strategy and tactics aimed at attracting new Galaxy device sales for Samsung Electronics America. Over the past 15 years, his diverse background spans across multiple tech industries ranging from digital strategy at Warner Music Group to product development at American Express and for the past 6 years has been on the frontline of disruptive mobile marketing at Samsung. Alex has followed simple yet effective principals when architecting new marketing campaigns that emphasize the importance of building technology awareness that adds meaningful value to consumers everyday lives. As a key stakeholder in managing launch resources and working with cross-functional teams, he’s ensured that strategic partnerships are maximized to their fullest potential by always challenging the status quo. Alex holds a Marketing degree from Baruch college and frequently speaks at and attends technology events worldwide to share his passion in delivering breakthrough consumer experiences.