Kwame Taylor-Hayford was most recently Managing Director of the Brand Development discipline at Chobani, a New York based food-focussed wellness company.
The in-house agency Kwame built was listed on Advertising Age’s A-List in 2019. Citing Kwame’s work on the brand, Fast Company ranked Chobani as one of the Most Innovative Companies in the world three years in a row. The reimagination of the Chobani brand was selected as one of the best brand identities of 2017 by UnderConsideration and has been honored with numerous awards by industry organizations TDC, ADC, One Show and Cannes.
Prior to joining Chobani in 2016, Kwame was a Partner at Sid Lee New York, where he led clients including Apple, Facebook, Stella Artois, Adidas and Intel on creative production, experiential and technology. Prior to Sid Lee, Kwame led integrated production teams for Anomaly and Saatchi & Saatchi in New York. He also worked at Media Arts Lab in Los Angeles on global campaigns for Apple and at VML in New York on various projects for Accenture and Xerox.
Other notable projects over Kwame’s career include, Uniqlo Recipe; selected as one of the Best Apps of 2013 by Apple, Intel Heartbot; an innovative data visualization robot, and Stella Artois Le Savoir; a global culinary experiential platform launched in New York, Buenos Aires, Montreal and Seoul with a Music Video You Can Taste featuring The Roots. Kwame also worked on Apple’s Mac vs. PC campaign; selected as Adweek's Campaign of the Decade in 2011.
Kwame's work has been recognized on multiple occasions by leading industry organizations Cannes, D&AD, One Show and the ADC, as well as the Webby, CLIO, EFFIE, Dieline, RACie, and the FWA. Kwame is on the jury for D&AD, the AICP and the FWA.
Kwame is a Co-Founder at SATURDAY MORNING, a not-for-profit organization that fights injustice and bias to promote peace and generate love between people of all races. Notable projects include Spotify’s Black History is Happening Now and Peace Briefs, winner of a Silver Lion at Cannes. We also provide scholarships through Syracuse University and VCU Brandcenter to increase the numbers of young people of color in creative business.
He is also the Co-Owner of premium fashion and home goods boutique August Market. Selected as the Best New Clothing Boutique in Western New York by Buffalo Spree, the brand list includes iconic designers Rachel Comey, Ganni, APC, No. 6, Aesop, Hawkins New York, Maison Louise Marie and Tony’s Chocolonely.