Bill Oberlander


Bill Oberlander is Co-Founder and Chief Creative Officer of OBERLAND, where he combines his creative talents with his passion to make the world a better place. The agency, recognized as an Ad Age 2018 Small Agency of the Year and named a 2019 Ad Age Agency to Watch, merges a Madison Avenue pedigree with fearless social advocacy.

As CCO, Bill leads the creative for the agency’s for-profit brands and nonprofit organizations - a list which has included the ACLU, Uber, The Guardian, Blue Man Group, The Nature Conservancy, Keep America Beautiful, St. Baldrick’s Foundation, The National Alliance on Mental Illness (NAMI), The Leukemia & Lymphoma Society (LLS), New York Institute of Technology, The Ad Council, the Robin Hood Foundation, Velcro Companies, Strong Roots, EY, March of Dimes and Rutgers University. Before launching OBERLAND, Bill served as Director of Communications, Marketing and Events at the Robin Hood Foundation. During his stint there, he created the marketing for the Concert for Hurricane Sandy Relief, the “Fight Poverty Like a New Yorker” brand campaign and the Robin Hood Investors Conference, which altogether raised hundreds of millions for charities across New York City. He’s won numerous industry awards during his career for culture-impacting campaigns created at Kirshenbaum Bond + Partners, Ogilvy, McCann and JWT. He introduced the nation to pop-culture icon Wendy “The Snapple Lady,” helped turn Target into “Tar-Jay” and transformed the cell phone into a fashion accessory with the simple words, “Hello Moto.” Bill also served on the Ad Council Creative Review Committee, has been a jury president of the AICP Next Awards and is a Past President of the Art Directors Club. He regularly speaks at universities and industry panels about the responsibility brands have to contribute to society beyond profit to shareholders. Most recently on stage at Cannes Lions Festival in 2019, Bill shared stories about the untold discrimination and biases found within the halls of agencies today.

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