Jeff Beverly has been in the production industry for over 30 years, and has produced award winning work for several top-tier global agencies. Some of those include Saatchi, Y&R, BBDO, Publicis and he’s currently at Commonwealth/McCann, where he oversees Global Production on Chevrolet and McCann’s GM business as Global Director of Content, as well as the Craft Production studio. Jeff excels at building departments, reinventing workflow and using technology and critical thinking to solve problems. He strives to constantly optimize and improve existing systems. If there’s a better way, Jeff will find it. Current initiatives include expanding DE&I efforts, building and implementing sustainability in production and usage of virtual production.