Kat Friis is an Emmy Award-winning producer and Executive Producer at Creative X - the creative agency inside Meta. With over 20+ years of experience in marketing across all product segments for many leading global advertisers, Kat has served on the Executive Committee of the Television Academy’s Commercial Peer Group and is also a climate leader with Al Gore’s Climate Reality Project. Throughout her career, she has contributed to work recognized by the Clio Awards, Cannes Lions, One Show, Webby Awards, AICP/Next Awards, Ciclope, D&AD, and the Women’s Image Awards, to name a few.
Kat has a passion for social impact and has fostered green production practices for many years on all her productions and in October of 2020, Kat co-founded Green The Bid, a non-profit organization and community supporting the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. Kat is also the Co-Founder of a probiotic beverage company, dr. Scobii, based in Culver City, CA.
Kat is a fierce advocate for sustainability and diversity, in front of and behind the camera. She believes it’s our responsibility to leave the communities we shoot in, better than we found them, and that diverse storytellers are the key to help bring creative ideas to life.
Prior to working at Meta, Kat built multiple production departments with global production capabilities and has delivered thousands of pieces of content.
You can almost always get Kat to agree to a $5 bet.