Lora believes in making work in fast and innovative ways, while maintaining a high level of craft and creative excellence. As a founding leader of the 72andSunny New York office and as a member of the Executive Leadership team, she helps run a thriving, culturally vibrant business and is constantly working to ensure 72andSunny's creative output is aligned with their vision. She was early to pledge Free the Work and Change the Lens and continues to be committed to the ongoing fight for equitable and diverse representation in the industry. She has produced some of the most memorable advertising of the past two decades and her work has been recognized by multiple awards including; Cannes Lion, Emmys, Clios, One Show Webbys, Andys, AICP, and more. She has also been included in The Adweek 50, Adweek’s Creative 100 List and Business Insiders 30 Most Creative Women in Advertising.
Lora is a native New Yorker, raised in Soho. She lives in Brooklyn with her two children, her husband and a dog named Bingo.