Sally Campbell


Co-Founder/Executive Producer
Area of Expertise: Production, Production Management

Sally Campbell co-founded production company, Somesuch, in 2010; now both recognised and awarded as one of the very best in the industry. This has been achieved through Sally’s fearless leadership and an unbridled passion for craft.

From inception, Sally has propelled the colossal success of the business, putting creativity first, whether producing iconic music videos, original content or award-winning commercials. Under Sally’s command, Somesuch holds an elite roster of directing talent, each of whom Sally nurtures, encouraging them to make work they are passionate about and guiding them into long-form projects.

Born in New Zealand, and having spent 20 years living in London, Sally relocated to the US at the end of 2017 with her husband and business partner, Tim, and their 6 year old daughter, Missy.

In 2018 Sally opened the second Somesuch office in Los Angeles and, expanding on its partnership with Anonymous Content, Sally continues to drive the impressive growth of the company’s US commercial production business. In January 2019, Sally was appointed as one of the Directors of the Executive Committee of the AICP National Board. Sally is also a Founding Member of the AICP Equity and Inclusion Committee.

At her heart, lies a desire to create not only visually stunning but also thought provoking work. Most recently, as Executive Producer, Sally has steered the creation of globally received work including “Happy Birthday Mr. President”, Gillette “We Believe: The Best a Man Can Be”, Secret “I’d Rather Get Paid”, two films for the United Nations, Nike
“Dream Crazier” starring Serena Williams, and “#bloodnormal” and “Viva la Vulva” for Libresse. “Viva la Vulva” was awarded a Titanium Lion and six Gold Lions at this year’s Cannes Lions, and the much coveted Black Pencil at this year’s D&AD Awards.

In 2018 Somesuch was crowned Production Company of the Year by AdAge/Creativity and, just nine years into its existence, has received the same accolade from Televisual Magazine (2017), twice from Campaign Magazine (2015, 2017), at the UK MVAs (2018), and twice at The British Arrows (2018, 2019). This year Somesuch placed third in The Palme d’Or; the accolade presented to the most awarded production company of the year at the Cannes Lions.

Sally leads the charge in expanding her company’s feature and TV development slate. Following 2017’s BAFTA win for “Home”, 2018 saw the release of Aoife McArdle’s debut feature, “Kissing Candice”, co-produced by Sally and screened at both Toronto International Film Festival and the Berlin International Film Festival. This year feature documentary, “3OHA”, was screened at CPH:DOX and Sheffield Documentary Festival. Sally is currently developing multiple feature film and TV projects in both the US and UK.