AICP Next Awards

View the 2020 AICP Next Awards Winners 

The AICP Next Awards recognize outstanding work and the creative forces behind it, but are much more than an Awards competition – Next is a platform for thought leadership and analysis. Each year, the Next Awards honors the finest work across 14 categories: Branded Content & Entertainment; Brand Excellence; Creative Data; Digital Experiences; Experiential; Extended Reality; Influencer; Innovation; Integrated Campaign; Purpose Driven; Real Time Engagement; Social; Web Film, Over 15 Seconds; and Web Film, Under 15 Seconds. The Most Next Award - Best of Show - is selected from among the category winners. The winners are announced at the debut of the Next Awards in New York during AICP Week, where the winners in Integrated Campaign present live case studies for their winning work. After going on tour to several artistic and cultural centers around the country, the Next Awards winners are made a part of the archive for the Department of Film at The Museum of Modern Art in New York. All work for the Next categories must be for a client and may be produced and aired globally.

The AICP Show: The Art and Technique of the Commercial and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. All individual works and each year’s shows in their entirety can be viewed exclusively at, the AICP Awards Archive website.

The Next Awards honor innovative marketing communications across several platforms: