Breakfast and Learn - Presented by Cast & Crew
Breakfast and Learn - Presented by Cast & Crew
AICP Week Base Camp - @Ease
1345 Avenue of the Americas, New York, NY 10105
Breakfast provided by Cast & Crew
Advertiser-Direct Projects: Leveling Up in the Face of Conglomerate In-House Competition
Presenters:
Sara Castrellon, VP, Product Implementation, Cast & Crew
Rori Floyd, SVP, Global Business Affairs, The TEAM Companies
Jocelyn Howard, VP, Global Business Affairs, The TEAM Companies
As the evolution of the production-company-as-agency model continues, building an arsenal of resources to deliver a project from concept to distribution is key. Conglomerate in-house production entities with access to those resources through their holding company networks are creating a challenging landscape for independent producers and creative editorial houses.
This session is designed to give independent creators of advertising content the framework for thinking about advertiser pain points beyond the physical production and the resources to address them.
Topics Include:
- AI & talent – Don’t be a poster child for the next labor dispute
- Fonts – Yeah, it’s a thing
- Third Party Signatory – Timing is everything
- Estimating Talent Costs – Devil’s in the details
- Music – Original/Commissioned vs. Licensed Stock vs. Licensed Popular
